For the last 16 years, as the days get shorter and the weather gets colder, I would be headed back to school. This year is different. I graduated from Northwestern in June and have officially launched an online music website with three friends called The Next Big Sound.
The three other co-founders still have one year of school left. I am going to take this unique opportunity to complete a real life MBA. This is endeavor was inspired by Josh Kaufman’s Personal MBA. I have compiled a list of books in 10 categories. The books are drawn from the Personal MBA list, Bokardo’s reading list, the recommended reading in The Art of The Start, my Amazon Wish List, and professor’s recomendations. The books will be read, skimmed through, scribbled on and consumed. However, the real learning will take place around the implementation of the ideas and concepts I read about on The Next Big Sound. The collision of theory with reality will be the real value of the project
I don’t know where this adventure will lead, but its sure to be a fantastic ride…
The 10 Areas of Study
- The Foundation (Fundamentals and Supplemental Reading)
- Productivity and Effectiveness
- Design and Product
- Strategy and Innovation
- Marketing, Psychology and Communication
- Finance and Legal Issues
- Organizational Theory and Leadership
- Networks
- The Music Industry
- Case Studies
