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Itamar Rosenn conveyed how Facebook used data to answer two questions about new users: (i) which data points predict whether a user will stay? and (ii) if they stay, which data points predict how active they’ll be after three months?
For the first question two data points are significantly predictive of whether a user remains on Facebook:
(i) having more than one session as a new user
(ii) entering basic profile information.
For the second question, they found that activity at three months was predicted by variables related to three classes of behavior:
(i) how often a user was reached out to by others
(ii) frequency of third party application use
(iii) what Itamar termed “receptiveness” — related to how forthcoming a user was on the site.
