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The Long Tail?
More than 10 million of the 13 million tracks available on the internet failed to find a single buyer last year. In other words, a near 90% of digital tracks released in 2008 didn’t sell a copy.
“80 per cent of all revenue came from around 52,000 tracks and only 173,000 albums were bought out of the 1.23 million available albums.”
This poses a challenge to ‘The Long Tail Theory’ which suggests “that niche markets were the key to the future for internet sellers and was described as one of the most important economic models of the 21st century when it was spelled out by Chris Anderson in his book The Long Tail in 2006″.
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